Let the Google Pixel 2023 Super Bowl Campaign. We partnered with Amy Schumer, Doja Cat, and Giannis Antetokounmpo to show how Pixel 7 phones are so good, they can fix photos they didn't take with Google AI powered features like Magic Eraser and Photo Unblur.
To launch Pixel 4, we partnered with Dominos to reimagine Pixel 4 unboxing and delivery, designing a co-branded pizza box with Pixel 4 (and a real pizza) inside. The box highlights new ways to enjoy Pixel 4 hands-free with Motion Sense and the new Google Assistant. To drive earned media, we gifted the experience to 1000s of Press, YouTube Creators, Influencers, Sales Reps and Superfans.
60M+ impressions, Cannes Lions nominee (2021) | Role: GTM Lead
With Pride events canceled due to COVID-19, the LGBTQ+ community needs new ways to celebrate. To help every Pixel owner in the world celebrate Pride this year, we launched #PrideMode, a custom collection of Pride-themed wallpapers + ringtones.
1M+ Impressions | Role: GTM Co-Lead
Led GTM for Pixel x Latin Grammys Sponsorship. Our 360 integrated campaign featured an artist partnership with Karol G, amplified with a PAPER digital cover shot on Pixel, and integrated paid media plan including custom in-show TV ads, and digital amplification.
100M+ impressions | Role: GTM Lead
To drive awareness of the Google Assistant on Pixel 4, we launched Pixel Pods to integrate contextual use cases in primetime shows on networks such as ABC, CBS. Here is an example from "Single Parents."
Role: GTM/Creative Producer
With Night Sight, Google Pixel 4's camera can see in the dark. To promote this feature and a free Nest Hub bundle, we launched an integrated holiday campaign including TV, OLV, DR digital.
Role: US GTM Lead
To showcase the hands-free benefits of the new Google Assistant on Pixel 4, we integrated Pixel in the most popular show on YouTube, Hot Ones. Note: placement ran as YouTube pre-roll before this full-length episode.