Ross EVAN Tucker

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Ross EVAN Tucker

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CAMPAIGN DEEP DIVE

UNBOXING REIMAGINED

Insight: smartphone launches are all the same.  

Idea: reimagine Pixel unboxing with the world's expert in packaging and delivery.

Impact: 60M+ impressions, 8K+ social mentions;  Cannes Lions nominee 2020-2021.  

CAMPAIGN ROADMAP

We kicked off launch by surprise gifting 50+ YouTube Tech Creators their Pixel 4 devices with special surprise deliveries. 

    Youtube creator unboxing Videos

    The Merrell Twins

    690K+ Views

    King Vader

    1.0M+ Views

    PRESS HIGHLIGHTS

    PRESS COVERAGE

    ADAGE

    ANDROID AUTHORITY

    FASTCOMPANY

    Google teams up with Domino's on special Pixel 4 deliveries.

    FASTCOMPANY

    ANDROID AUTHORITY

    FASTCOMPANY

    Google + Domino’s add pizza to Cyber Monday Pixel deliveries

    ANDROID AUTHORITY

    ANDROID AUTHORITY

    ANDROID AUTHORITY

    Google delivered Domino’s pizzas with Pixel 4 topping Cyber Monday.

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