Google, Senior Brand Marketing Manager | US Go-To-Market | Gemini on Google Pixel
- Manage team to drive the US integrated marketing strategy to build premium brand equity in Google Pixel, amplifying the latest Google AI features from Gemini.
- Responsible for driving ROI against a nine-figure full funnel paid media investment including creative testing and optimization of a mix of offline (TV, CTV, OOH) and digital (Paid Social, OLV) channels.
- Led high impact marketing campaigns including 3-consecutive $MM+ Super Bowl 360 campaigns, and sports and entertainment sponsorships with NBCUniversal (Wicked), Disney, Women's World Cup.
- Developed and scaled our organization's “AI Champs” program to train 200+ team members in AI tools.
Google, Consumer Marketing Manager | US GTM + Campaign Lead | Google Pixel 5G
- Led 30+ XFN team in crafting integrated marketing strategy 5G product launches, $MM+ paid investment.
- Owned 360 entertainment partnerships such as Latin Grammys (100M+ impressions) and first-ever YouTube Creator Unboxing Campaign, Dominos Unboxing (60M+ impressions, Cannes Lions nominee).
- Produced 100+ unique creative assets for TV/OLV building scalable, efficient processes.
Google, Global Product Marketing Manager | GTM Lead | Google Nest Hub + YouTube
- Owned Product Marketing strategy and GTM for Nest Hub launch in 12+ markets, supporting sales goal.
- Partnered with PM + Insights teams to drive 20+ hours of qual/quant research to validate product positioning.
- Produced 4 YT Creator education videos, and in-product tutorial video scaling to 1M+ devices globally.
- Authored product narratives to support 3 product launch events, demos for 50+ reporters, 200K+ attendees.
Google, Associate Product Marketing Manager II | Southeast Asia Consumer Marketing, Android
- Launched Android One campaign in PH/ID, promoting YouTube/Search to Next Billion Users.
- Owned $5M media plan, $1M creative budget; TVC, OOH, Digital.
- Android One + YT Creator Partnerships: owned 2 Android One launch events in PH, ID.
- Led YouTube Rewind in 6 markets across SE Asia, produced 3 activations, training YT Creators in demos.
Google, Associate Product Marketing Manager I | Brand Marketing Lead: Google Partners
- Owned Global Brand Strategy for Google Partners, producing brand book, assets for 15+ markets.
- Activated 150+ small business owners as host of the SMB Advertiser Summit.
- Drove agency certification program for AdWords, Video Advertising and DoubleClick.