INSIGHT: with Pride events canceled due to COVID-19, the LGBTQ+ community need new ways to celebrate.
IDEA: Help every Pixel owner in the world celebrate Pride with #PrideMode, custom Pride-themed wallpapers + ringtones.
IMPACT: 1M+ Impressions
Co-Leads: Michelle Crossman, Erin Edenholm
Agency: BUCK, 72&Sunny