INSIGHT: Latinx consumers are more likely to switch to Pixel, but have unique media habits; 40%-60% do not consume English TV.
IDEA: Sponsor Latin Grammys-the biggest night in Latin Music-amplified with Karol G artist partnership.
IMPACT: 100M+ Impressions. Highest TV ratings in history of Latin Grammys.
We brought Karol G to the Latin Grammys in a surprise 2:00 commercial break ft. a performance of her song "Tusa." The performance was powered by a DJ rig comprised of 8 Pixel 4 Devices custom engineered to enable DJ Felo to produce backtrack live.
Immediately following Karol's 2:00 Performance, we aired another spot produced by our global creative team, to drive awareness and consideration for Google Pixel 4 and Motion Sense™* ft. YouTube. Music.
Pixel has one of the best low-light cameras with Night Sight. To demonstrate this feature, we teamed up with photographer Greg Swales to capture photography of Karol G featured on the cover of PAPER Magazine. Take a look behind the scenes in this video.
We interviewed Sech, YT Artist on the Rise, about his experience as an emerging artist with 3 nominations at Latin Grammys 2019