Ross EVAN Tucker

Ross EVAN TuckerRoss EVAN TuckerRoss EVAN Tucker
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Ross EVAN Tucker

Ross EVAN TuckerRoss EVAN TuckerRoss EVAN Tucker
  • Home
  • Portfolio
  • CAMPAIGNS
  • GALLERY
  • PRESS
  • MY STORY

CAMPAIGN SNAPSHOT

INSIGHT: Latinx consumers are more likely to switch to Pixel, but have unique media habits; 40%-60% do not consume English TV.


IDEA: Sponsor Latin Grammys-the biggest night in Latin Music-amplified with Karol G artist partnership.


IMPACT: 100M+ Impressions. Highest TV ratings in history of Latin Grammys. 

DURING THE SHOW: Custom tv aD UNITS

GOOGLE PIXEL 4 POWERS CUSTOM 2:00 KAROL G TV PERFORMANCE

We brought Karol G to the Latin Grammys in a surprise 2:00 commercial break ft. a performance of her song "Tusa." The performance was powered by a DJ rig comprised of 8 Pixel 4 Devices custom engineered to enable DJ Felo to produce backtrack live.  

MOTION SENSE :60 ANTHEM DEBUTS IN COMMERCIAL BLOCK

Immediately following Karol's 2:00 Performance, we aired another spot produced by our global creative team, to drive awareness and consideration for Google Pixel 4 and Motion Sense™* ft. YouTube.  Music.

Karol g x paper Magazine photoshoot

PAPER Digital Cover Shot on Pixel - Behind The Scenes

Pixel has one of the best low-light cameras with Night Sight. To demonstrate this feature, we teamed up with photographer Greg Swales to capture photography of Karol G featured on the cover of PAPER Magazine.  Take a look behind the scenes in this video.

PAPER Digital Cover

In the run up to Latin Grammys in Q4'19, we announced our partnership Karol G in a PAPER Digital Cover shot on Pixel 4.


PAPER Digital Cover Photoshoot

We shared the Karol G x Paper Photo shoot in a 12-frame Instagram Story on the Google Pixel Instagram account.


Photo Gallery | PHOTOGRAPHER: GREG SWALES

YouTube Music Emerging Artist

We interviewed Sech, YT Artist on the Rise, about his experience as an emerging artist with 3 nominations at Latin Grammys 2019


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