TV ADs: PHILIPPINES

Low-cost smartphones like Android One are enabling 1B+ users to come online across APAC. To help first-time internet users embrace the best of Google apps on Android One, we launched a campaign (Make It Happen with Apps by Google).

We launched Android One in the Philippines, a low cost alternative to help customers in emerging markets come online, with a brand campaign and launch event activation.

After launching in Philippines, we scaled Android One to Indonesia activating press and YouTube Creators with launch activation in Jakarta.

Here’s a photo from the launch event In Jakarta. Our team provided Android One product demos to 100+ reporters and consumer attendees.